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KN Softic

Digital Marketing

Master modern digital marketing in this comprehensive 4-month course covering SEO, social media marketing, Google Ads PPC, content and email marketing, analytics, and WordPress.

Beginner On campus 4 months Certificate on completion

About this course

Accelerate your career and drive real business growth with an all-inclusive 4-month Digital Marketing masterclass. This intensive program covers the complete digital growth ecosystem from the ground up. You will learn how to build websites using WordPress, optimize them for search engines with SEO, and drive immediate traffic through Google Ads / PPC campaigns. Additionally, you will master social media marketing, create engaging content marketing strategies, nurture audiences through email marketing, and measure campaign performance accurately using Google Analytics & Reporting.

What you will be able to do

  • Design, build, and manage fully functional business websites and landing pages using WordPress
  • Execute effective on-page, off-page, and technical SEO strategies to rank higher on search engines
  • Plan, execute, and optimize paid search and display campaigns using Google Ads (PPC)
  • Build and manage high-converting social media marketing campaigns across multiple platforms
  • Develop compelling content marketing plans and targeted email marketing automation sequences
  • Track key traffic metrics, analyze user behavior, and build comprehensive reports using Google Analytics

What you need to start

  • A computer with a reliable internet connection
  • Basic computer literacy and familiarity with web browsing
  • No prior marketing or technical experience required

What it covers

7 modules · 0 topics · 0 lectures

Learn to set up domains, hosting, install WordPress, customize themes, and build high-converting landing pages for marketing campaigns.

Master keyword research, on-page SEO, technical site optimization, content structure, link-building strategies, and organic search ranking.

Build, target, and optimize Google Search, Display, and Video ad campaigns while managing ad spend and Quality Score.

Plan multi-channel social strategies, manage organic audience growth, and launch targeted paid campaigns across major social platforms.

Create high-impact content calendars, blog posts, sales copy, and visual assets designed to attract, convert, and retain customers.

Build subscriber lists, create engaging newsletters, write conversion-focused emails, and set up automated marketing sequences.

Set up Google Analytics (GA4), track conversion goals, monitor user traffic, evaluate marketing ROI, and build executive reporting dashboards.

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